Special Project




Introduction

Consumers are far better informed today than they ever have been before and they are far more concerned about the buying choices they make and the effect those choices have on themselves, other people and the environment. They will actively seek out and support brands that offer more than just reliable products and good customer service, and they will even pay a little more or sacrifice a little quality if they feel their actions are in some way having a positive, reduced or at least neutral effect on the communities in which they live and the planet as a whole.

The Most Valued Business program has been designed and developed to help brands highlight and leverage the attributes they have that modern consumers are looking for, and to help those brands show the world that they place the highest possible value on their consumers, their employees, the environment and the communities in which they operate. We believe that simply repeating over and over that your brand is the biggest and the best and spending ever-increasing amounts on traditional marketing and advertising is no longer enough.


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Introduction

The Safest Hotels program independently identifies and verifies the world’s best, safest, greenest and most sustainable hotels so that you can be sure you are making a safe and responsible accommodation choice every time you travel.

All the hotels you see on this website have undergone a three stage independent assessment and satisfied the assessors that they maintain accepted international standards in the following seven crucial areas: Fire Life Safety, Security, Health and Safety, Disaster Preparedness, Environmental Friendliness, Sustainability, and Customer Service.


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DUBAI TOURISM

Phoenix team cooperate with Dubai’s Department of Tourism and Commerce Marketing (DTCM) to increase the awareness of Dubai to Indonesia audiences and to attract tourists and inward investment into the Emirate.

About (DTCM):

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.

DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licencing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment).


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